Social media has changed, especially Instagram. There are several things you should know if you want to get better results and create more effective social media marketing campaigns for your business. The strategy that you are about to read applies not only to Instagram but also to any other social media network that you decide to apply this to.
The right social media strategy can help you get more leads, customers, and sales than ever before.
View Your Social Media Profile as A Small Website
As a starting point, you might want to think of your social media account as less of a social media profile and more of a small website for your business that is exclusively designed to do very specific things in a very specific way.
Confirm Your Viewers Fully Understand Your Business
First, you need to confirm that the Instagram viewers of your content know that they are in the right place. Your Instagram audience should be crystal clear about what your business is about and what you do. While you are at it, you must ensure that your Instagram bio is optimized for conversions.
The only way you can do this is by being super-clear about what you do and why you are worth their likes and following.
Make sure that your name and title are clear and easy to understand. Subsequently, you should use links to guide people about where they should go next. On that note, if you are planning to have multiple links in your bio, then make sure that the most important link is placed right at the top.
Only use a high-quality image for your profile picture.
Connect with Your Social Media Followers
Once you have confirmed that your Instagram followers know who you are and what your business is about, the next step is to connect with them. You might want to start with strategically posting your content at the best possible times.
According to research, Tuesdays and Wednesdays are the best days to post on Instagram, and the worst day to post is Sunday. The best thing you can do is to log into your Instagram analytics to find the dates and times that your audience is most active and post your content accordingly.
When it comes to connecting with your social media followers, posting content is just one part of the strategy. The other part is about actually engaging with your followers. The more you engage, the more likes you get. Speaking of likes, you can actually buy Instagram followers to boost brand awareness and get more sales.
Even if you have a small base of followers in the beginning, be sure to talk to your followers. Having genuine conversations with your followers opens the gateway to building a bigger and better business. Now, if you were to respond to each comment manually, then you should go for that.
But – if your inbox is overflowing with messages, then the best thing to do is to use an automation software solution, as it will save you time and energy. The key here is to connect with your audience.
Understand Social Media Algorithms
The thing about winning on social media comes down to two things: the algorithms and the audience. The key to reaching more engagement and followers comes down to giving them exactly what they want. The good news is that social media algorithms and your audience want the exact same thing:
Your followers want content that is interesting, entertaining, educational, and valuable.
The algorithms want you to create interesting, entertaining, educational, and valuable content.
Why, you might ask? Well, the answer is as simple as this: these are the kinds of things that are going to keep your audience engaged and on the social media platform for as long as possible. This aspect will then allow Instagram to make a whole lot more money.
Understand the One Big Secret
When it comes to the best social media marketing strategy for your business, especially Instagram marketing strategy, you should understand the simple secret of combining two different ingredients. The first piece is the message or the actual content itself.
The next part is the way in which the content or message is packaged and presented to the audience when published on social media. It is important to mention here that it doesn’t matter how great your message is if nobody ever sees it.
The Secret – Short Form Videos
On that note, we recommend focusing on your format and using “short for vertical videos” to package and present your message or content to your followers. These vertical videos are also known as Instagram reels, and YouTube refers to them as shorts.
LinkedIn also allows businesses to promote video content in the form of “native video.” TikTok calls them videos. It doesn’t matter what social media platform you choose to post the message in an attractive way – the important question here is how you can create short-form content that captures the hearts and minds of your ideal target market.
What Has Changed in 2024?
If you have been running your business for quite some time, you might know that earlier, having an SEO-optimized blog was the key to success, as Google was the primary traffic driver for most businesses out there. Having a high-ranking website or a blog was a virtually guaranteed payday.
Today, social media platforms have taken over as the primary traffic driver for many businesses, which is why it has changed consumer behavior and content preferences. On that note, you should integrate Instagram and social media as key parts of your marketing strategy.
So, if you are just starting, make sure to identify the channels, platforms, and media opportunities that are offering a disproportionate amount of reach, engagement, and attention in comparison to other platforms.
Right now, Instagram is at the top of the list, with over two billion monthly users. It wouldn’t be wrong to state that Instagram is a giant, and irrespective of what business, market, or industry you are in – the chances are high that you are going to find a substantially large part of your ideal target market present on this platform.
